Diploma in sales and marketing

• Instructor: admin
• Lectures: 12
• Duration: 10 weeks

Our Diploma in Purchasing and Supply Chain Management program focuses on procurement, logistics, and supply chain optimization, training students for roles in supply chain management.

Certainly, here’s an outline of the curriculum for the Diploma in Sales and Marketing program at Ambritch College of Technology:

Foundations of Sales and Marketing

• Introduction to Sales and Marketing
• Consumer Behavior and Market Research
• Principles of Advertising and Promotion
• Marketing Communication Strategies
• Sales Techniques and Selling Skills
• Digital Marketing Fundamentals

Advanced Sales and Marketing Concepts

• Brand Management and Identity
• Market Segmentation and Targeting
• Product Development and Innovation
• Pricing Strategies and Value Proposition
• Sales Management and Leadership
• Social Media Marketing

Specializations and Practical Applications

• Strategic Marketing Planning
• Customer Relationship Management (CRM)
• Retail Management and Merchandising
• International Marketing
• E-commerce and Online Sales
• Internship or Practical Training

Final Project: Students complete a comprehensive marketing project that demonstrates their ability to develop a marketing plan, analyze market trends, and propose strategies for product or brand promotion.

Practical Exercises and Case Studies: Throughout the program, students engage in practical exercises, case studies, and simulated marketing campaigns to apply theoretical concepts in real-world scenarios.

Elective Courses: Students may have the opportunity to choose elective courses tailored to their interests and career aspirations. Elective topics could include event marketing, influencer marketing, or specific industry-focused marketing.

The curriculum is designed to provide students with a strong foundation in sales and marketing principles and equip them with practical skills applicable to various industries. Graduates of the program are prepared for roles in sales, marketing, advertising, brand management, and related fields. The program emphasizes creativity, strategic thinking, and effective communication to excel in the competitive landscape of sales and marketing.