- Instructor: admin
- Lectures: 15
- Duration: 10 weeks
Categories: DIGITAL LITERACY
Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, mobile apps, and websites. It involves various strategies and techniques like SEO, PPC advertising, content marketing, social media marketing, email marketing, and mobile marketing. The main goal of digital marketing is to reach and engage with a target audience, drive traffic to a website, and convert that traffic into customers. Digital marketing has the advantage of being measurable and trackable, offering targeting options, and enabling personalized messaging to the target audience, resulting in higher conversion rates.
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Lessons
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Lecture 1.1Introduction to Digital Marketing
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Lecture 1.2Search Engine Optimization (SEO)
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Lecture 1.3Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
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Lecture 1.4Social Media Marketing (SMM)
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Lecture 1.5Email Marketing
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Lecture 1.6Content Marketing
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Lecture 1.7Mobile Marketing
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Lecture 1.8Digital Analytics and Measurement
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Lecture 1.9Conversion Rate Optimization (CRO)
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Lecture 1.10Marketing Automation
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Lecture 1.11Influencer Marketing
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Lecture 1.12Online Reputation Management (ORM)
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Lecture 1.13E-commerce Marketing
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Lecture 1.14Affiliate Marketing
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Lecture 1.15Creating a Digital Marketing Strategy
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